So you’ve decided to expand and take on new members of staff; or perhaps you’re replacing someone who is leaving. You’ve written a great job description and a person specification and you know how much you’re going to pay your new member of staff and when you need them to start. Now all you need is a flood of candidates, but how do you attract them?

Advertising. Look at your local press as well as national publications. Depending on the job and your industry you may also want to consider specific trade magazines. The key is to think about which publications your ideal candidates will read, in their search for their perfect job. Remember that you can also advertise online – there are numerous ‘job boards’ that specialise in advertising jobs, so find the ones that your potential candidates visit.

Word of mouth. Talk to your clients, contacts and suppliers to let them know that you’re recruiting. They may know the perfect person for your business and a personal recommendation is always useful.

Internal candidates. Are any of your existing members of staff ready for promotion? They might not put themselves forward for the job, but if you think they’re ready, invite them to apply.

Company website. Use your website to advertise the position. A potential client looking for your services may actually be your next member of staff. Other people searching for particular jobs may find your job and your site if you use popular and relevant key words.

Agencies. There are many recruitment agencies who can help you find the right person. They can handle the whole process, even carrying out interviews if you don’t have the time or skills. Look for agencies that specialise in your industry or the type of position you’re looking to fill.

Job centres. You can advertise your job for free in your local job centre and it will be promoted by the staff, who will be able to recommend the right candidates.

Previous applicants. Someone who wasn?t successful in a previous application may be just the person you’re looking for this time around. Send them the details of the job and find out if they’re still interested in working with you.

Use some of all of these routes and you’ll find it easy to generate a healthy amount of interest in your position, helping you find the best person for your business.

How do you recruit? What’s worked for you in the past – or not worked? Leave a reply in the comment box below.